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SI_LOO_ET

Joshua Ong Zheng Kai

WHAT

SI_LOO_ET is a work in progress fashion label that experiments and researches ways of how clothing can alter one's silhouette.


WHY 

In a market where uninteresting cookie cutter designs triumph such as basic screen printed t-shirts with babies on them…Identified that Avant garde fashion can be inaccessible & impractical; focuses on form over function making it rather troublesome to wear.


HOW 

It creates unique clothing designs utilizing design thinking adopted from product innovation, that fills the market gap.

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Joshua Ong Zheng Kai

A passionate individual keen in all facets of design. Always looking to work with like minded people to achieve greater success together. As a designer he enjoys learning and knowing more about everything, he is especially passionate about fashion and really enjoy this TED-talk given by Professor Suzi Vaughan on "thinking like a fashion designer" quoting her "the best fashion designers are insanely curious about everything and everybody" and generally designers as a whole which he takes his inspiration from.

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