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Zion

by Benjamin Toh

WHAT

Zion is an autonomous car concept that envisions the future of urban transportation. Its unique modular seat system allows for various configurations, adapting to the various needs of users. 

WHY

Many urban transporters feature simplistic forms and minimal interior. Zion's space-efficient hatchback form is accompanied with luxurious interior that can reconfigure for specific needs. The concept came into fruition with a different approach; to evoke a seamless, yet powerful experience. 

HOW

Users can enter the vehicle via the boot and front doors. The seats are able to move with the help of electrical motors. 

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Benjamin Toh Enming

As a designer, I feel that design is about accentuating and evoking emotions within users to create a unique, yet intuitive experience. It is about striking the balance between product, service, and user interaction to create an effective user experience. 

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